Grasping The Pulse Of Industry Technology Development, Samsung TVs Lead The Trend Of High-resolution Large-screen Industry

Today, television has become the center of many homes, and its development has reached a technological level that is visible to all. To continue to keep up with the times, Samsung TVs continue to push the limits by constantly advancing screen size, smart features, and immersive experiences.

Recently, Kangil Chung, vice president of Samsung's visual display division and head of the future planning group, was interviewed to discuss the changing industry trends and consumer preferences in the future, and to understand how Samsung is keeping up with the rapidly changing new lifestyle through TV innovation.

Create a new lifestyle with what users want

"Home" has evolved from a place to sleep and eat to a space where all family members can have different lifestyles, including work, leisure and play. As a result, the TV market reflects these extended family lifestyles by enhancing consumer experiences and activities, such as home fitness. Naturally, consumers also want to integrate these activities into their TV products. Therefore, Samsung's next step will focus on responding to the changing needs of all consumers in its daily activities. From watching movies to playing games, Samsung TVs do their best to meet the user's thoughts. Samsung's long-term vision is to transcend the limitations of traditional TVs to meet the diverse needs of users.

The large, clear screen shows lifelike details and the immersive experience is endless

In Mr. Kangil Chung's view, the growing trend of TV size will not stop, because people's demand for larger screens is endless. As screen size increases, resolution and image detail will be important.

The larger the screen, the more realistic the viewing experience. The more realistic the experience, the more "alive" the screen becomes. A bigger screen for a better experience, whether it's joy, suspense, or laughter. In addition, as TVs "occupy" an increasing proportion of people's daily lives, the screen size will also increase. Samsung believes that 8K technology is the "next step" in driving the development of the display market. 8K TVs have 4 times more pixels than 4K TVs and 16 times more pixels than Full HD TVs. While the difference between 4K to 8K is not as big as the difference between 2K and 4K, people need an immersive viewing experience, hence the need for 8K.

AS SAMSUNG'S BEST TV PRODUCTS, THE 2022 SAMSUNG MICROLED HAS 25 MILLION MICRON-SIZED LED LIGHT SOURCES THAT PRODUCE LIGHT AND COLOR RESPECTIVELY, ULTIMATELY SHOWING STUNNING CLARITY AND CONTRAST. It also supports a wide gamut color rendering volume for realistic color effects. It also provides a key boost for everyone to truly realize immersive movie viewing with its ultra-high screen-to-body ratio design.

Samsung TV Smart Multilink Game "Cloud Experience" has no limits

The TV is not only a viewing device, but also a command center for the entire family, and we are working to realize this vision. In the past, the connection between devices was not as important as it is today. Nowadays, most TVs are connected to various external devices such as game consoles, streaming services, Blu-ray players, etc. We can actually see, manage and control many devices, which will be the new experience of the future of TV.

For those who want to play games at home, the biggest obstacle is often the cost and inconvenience of purchasing and installing gaming equipment. For example, there are a variety of consoles to choose from, including a variety of exclusive accessories. And these consoles also have exclusive game content. To play all the games, you'll need to buy multiple consoles, which is expensive and time-consuming. Samsung TVs are partnering with Tencent Cloud Gaming to develop a cloud-based Samsung Gaming Center for the Chinese market. By then, without the need for a console, users will immediately have a complete home gaming experience with high-quality audiovisual effects, just like watching a movie on a streaming platform, just choose the game you want to play while playing.

TV development to see Samsung Samsung development for users 

In the short term, users still need to deal with things at home, such as gaming, exercising, communicating with friends and family, and decorating the home atmosphere. In the long run, people will want immersive experiences that go beyond the limitations of TV size. 

When buying a TV, consumers usually consider 3 main factors. First the size, then the price, and finally the design. However, Samsung recently discovered a fourth factor that influences consumers' purchasing decisions: smart features. People want a whole new smart TV experience, not just watching TV.

Of course, in anticipation of future consumer demand, Samsung is planning a bigger, longer-term future. Samsung also wants to drive display technology in connectivity, smart features, immersive experiences, energy efficiency and elegant design.